Middle East EVENT Show 2012 Seminars

 ISES Press Conference  

Event Timeline: The Evolution of Events in the Region 

Richard Coram, Managing Partner, The Talent Brokers 

This session offers content relevant for:
Event Organisers, Production Companies, Indoor / Outdoor Venues

12:15pm – 12:45pm 

It’s in the Details

Patrick Talty, Regional General Manager, Global Spectrum Flash Forum

>> DOWNLOAD PRESENTATION
 

How has the Event Industry Evolved in Technology Use 

• Recognising the advantages to using sophisticated event technology for corporate, associations, event organisers and event visitors
• Identify the issues experienced with implementation of these, and is there a solution?
• What technologies are there today 

John Quinn, Presentologist, Satellite
Sam Katiela, Managing and Creative Director, mamemo productions
Ajay Bhojwani, Deputy Managing Director, MCI Middle East

This session offers content relevant for:
Event Organisers, Indoor / Outdoor Venues, Corporate Marketing / Communications professionals

Win that Pitch: Government Tenders

• Adapting to Environmental Changes
• Understanding the Modern Culture
• Appreciating the Bigger Picture
• Connecting with the Audience
• Delivering an Balanced Response 

Katie Veira, Executive Director & Principle Creative Director, HQ Creative 

This session offers content relevant for:
PCO’s, Event Management Agencies, Event Sales / Business Development professionals

That’s OUR Idea! Understanding the Value of Unique Ideas and Why it is Important for the Events Industry to Protect them

• The value is all in the content 
• I originated it – How come I don’t Own it?
• Understanding the value (and importance) of intellectual property in the private sector

Adrian Bell, President, International, Action Impact 

This session offers content relevant for:
Event Organisers / Agencies, Production Companies, Events Industry Suppliers

Step Up: The Possibilities and Expectations for the Next Step for Events

This session will establish what the possibilities and realistic expectations the events industry can set for the next level in events, and explain the importance of:

• Emotion 
• Easily accessible information 
• Simplicity in consumption 
• Intelligent Content: Creative and Sophisticated 
• The Human Touch 
• Contemporary
• Budgeting 
• Innovation and Technology 
• New standards in picture language, Performance and Sustainability 

Sam Katiela, Managing and Creative Director, mamemo productions

This session offers content relevant for:
Event Organisers, Indoor / Outdoor Venues, Corporate Marketing / Communications professionals

Protecting Your Crown Jewels: Managing Exposure to Risk through Indemnity, Insurance and Intellect

• Operating without a contract – what does it mean to you
• Clients Pass Risk, Suppliers Pass Risk – How to ensure that you are not in the middle holding all the risk 
• Insuring risk – the prudential and the pitfalls
• Risk analysis and assessment – fun and games in the Middle Eastern market

Fiona Robertson, Senior Lawyer, therightslawyers

This session offers content relevant for:
Event Organisers, Indoor / Outdoor Venues, Production Companies

>> DOWNLOAD PRESENTATION

Attract the Best People to Your Team, and Keep Them!

As the GCC begins its’ rise back to good times, make sure you don’t lose out on the best people for your team. This seminar is aimed at owner-managers’, or those who are tasked with HR duties, but do not have formal HR training. You will pick up essential tips to improve internal processes, keep your staff motivated and productive, and safeguard that they don’t get tempted to move to your competitor, with all your imparted knowledge!

• Ensure your brands’ external image matches what your employees experience?
• Does your HR process and interview style meet expectations, or lose good people who you really want on your team
• Simple and cost effective ways to consistently motivate your team
• Essential update on new Labour Law clauses that can affect your business

Rebecca Wilson, Director, espinternational

This session offers content relevant for:
Company owners / directors and those in the events industry whose remit directly or indirectly covers HR

>> DOWNLOAD PRESENTATION

Interactive Workshop: Social Media for Events

Matt Eibling, Social Activation Manager & Scott Wells, Production Manager, Carrot Creative

Meaningful Sponsorship Measurement and Evaluation

• Determining the specific worth of events 
• Qualitative Evaluation: The differentiating factor between event sponsorship and media buys and other marketing communications
• Activation and why it is so important
• Sponsorship is partnership

Moustafa Hamwi, Events Consultant

This session offers content relevant for:
Corporate Marketing / Communications professionals

>> DOWNLOAD PRESENTATION

Live Communications Role within your Marketing Mix: Brand Activation

Andrew Phillips, General Manager, Impact Porter Novelli

This session offers content relevant for:
Corporate Marketing / Communications professionals

>> DOWNLOAD PRESENTATION

How to Leverage Exponential Marketing

Jean Oosthuizen, Managing Director, Door No 1